CLIENT: MEDIUM (MOCK)
SERVICES: ART DIRECTION, COPYWRITING, DESIGN
Where people + ideas intersect
Medium is an ad-free online publishing platform that allows writers worldwide to publish stories about topics that interest them.
With so many places to get info from yet even less time to consume it,
people want a streamlined way of accessing what they want, when they want
By positioning ourselves as the intersection of beings, ideas and places, and emphasizing the importance of connecting through sharing, we encourage readers and writers to speak up as well as to become more informed about the things they care about.
Following a week or two of the previous TTC buyout, Medium will begin promoting a collaboration with Freedom Mobile. Since the best way to fall in love with Medium is to experience it yourself, we offer Toronto commuters a free reading experience for the next few months. When they tap the NFC enabled poster, they can select which station they board/get off at, then stories readable within that frame of time will be suggested to them.