CLIENT: TESLA (MOCK)
PROJECT: OUTLAST - TESLA CHALLENGE
SERVICES: ART DIRECTION, IDENTITY, DESIGN
CREATIVES: NOAH GANHÃO, EMILY GILMORE
A race until fail, to prove who's electric engine can last the longest.
How would a car brand that does not advertise, advertise? In the boldest way possible. An experience naming them superior to all competitors in the EV category.
A three part race, where 10 electric cars drive around three Canadian parks until all batteries deplete, leaving only the winner left driving.