CLIENT: VIRGIN ATLANTIC (D&AD BRIEF)

PROJECT: VIRGIN& - A & Z

YEAR: 2019

SERVICES: BRANDING, LAUNCH CAMPAIGN


CREATIVES: FIN CHRISTOFORIDIS, NOAH GANHÃO

PHOTOS/VIDEOCLIPS: STOCK/OUTSOURCED

With two less big decisions to make, your trip's possibilities are unimaginable. 

Virgin is creating a new sub-brand where you can book flights and hotels efficiently and reliably. Simple booking can therefore lead to spontaneity.

Most travel advertisements over glorify travel by being too aspirational, which makes it feel inaccessible. By acknowledging the mundane, exciting and unpredictable events that may occur while away, our audience's imagination fills in the blanks with their own idea of a good trip—thus invoking personal memories and desires.
With two less big decisions to make, your trip's possibilities are unimaginable.

 

Virgin& is bold, dynamic and leaves one curious as to what it might mean. It requires the viewer to fill in the blanks, just as they desire when traveling.

To Virgin, "&" (and) represents a link between two concepts. Similar to the way travel links two places, Virgin& connects flights & hotels, so that travellers can have an efficient, secure experience booking and traveling.

All illustrative components below are intended to represent real-life photographic compositions based on Virgin's photo aesthetic.

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